Now in its fifth year, the primary goal of this program is to develop future leaders in the sport of rodeo. The selected applicants will receive a one-year partnership agreement from Priefert that includes a variety of benefits, including the opportunity to attend a 3-day training camp held on the Priefert Ranch, featuring instructors from the Priefert Pro Team. With a strong focus on leadership training and character building, Priefert offers members a unique look at the industry through the eyes of the Priefert Pro Team Athletes and a number of Western Industry partners.

Priefert is also proud to showcase the members of our Jr Elite Ambassador Program. This complimentary program gives past team members the opportunity to continue their partnership with Priefert. Team Members and Ambassadors have the opportunity to wear an exclusive Priefert Jr Elite sponsor patch, participate in monthly team conference calls, and are often featured on Priefert’s social media accounts.

There is no doubt that rodeo has a strong future with the number of remarkable young people who are participating in and growing the sport. Priefert is honored to work with each young athlete and their families. We are excited to share their stories through these programs.